Native Aparthotels
Discipline: Branding / Environmental Graphics / Signage
Sector: Hotel / Hospitality
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Founded in 1998, Native have grown from a handful of small blocks across London to an offering that now includes luxury period properties and renovated warehouses across the country. Native approached us with the request of elevating their brand identity which would further communicate their brand ethos. Native take pride in their design-led apartments, but we really pride themselves as your guide to the local neighbourhood. Restaurant recommendations? You’ve got it. The best boutiques to visit? No problem. Buzzing markets? Native will give you a list as long as your arm. Native know their neighborhoods inside out and can always point you in the right direction. Native bring together all the elements you might want from a traditional hotel stay but in the comfort of chic apartments. Native want you to have the flexibility to cook, entertain and relax in a home away from home.
We collaborated with illustrator Nico Kamenovic on a series of illustrations which communicate the Native brand ethos as well as adding charm to the identity. This coupled with a playful typographic and copy writing style allows the Native brand to talk with its consumers and build emotive connections and memorable experiences. We now work closely with Native on an on-going creative partnership assisting in all design and creative needs which continue to bring their spaces to life.
