Jack Morgan
Discipline: Branding / Web Design
Sector: Fashion / Art Direction
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Jack Morgan is an independent Art Director and Fashion Stylist based in East London. Jack’s vision for his branding was to create a minimalist and modern aesthetic which allows his work to be at the forefront. We achieved this by creating a unique logo mark only showing the letters J and M, allowing the eye to make up the rest of the name from its vertical line symbols. The line symbols were influenced by threads in a ‘running stitch’ - the fundamental basis of clothing itself. This mark was then implemented across all media’s, including web page navigation and look-book publishing.
